Program Director: Dr. Hana Medler-Liraz
The Purpose of this program is to bring the most up-to-date information and knowledge in the field of service and marketing as a multidisciplinary expertise focused on the client. The program examines the challenges and the opportunities service and marketing managers are required to address and handle from client recruitment to retention, also introducing them to service management and marketing complexity and to the important role service plays in business organizations' success in the 21st century.
In today's business spheres service has become the predominant competitive edge among companies.
Program graduates attain academic knowledge and practical tools providing for successful integration in any organizational position in the Israeli economy.
Specialization courses begin in year two
Elective Courses in
|Year 1||39||39|| || || |
|Year 2||38||38|| || || |